Hello, my name is Kevin McLaughlin and I am a Graphic Designer and Art Director based in the Philadelphia area.
My career began in my hometown of Philadelphia where I attended Tyler School of Art at Temple University. After graduation, I designed for SK Designworks, a boutique studio where I had great experiences working on projects from initial concepts all the way through the print process. After several years I moved to Chicago to work for Levy Restaurants, a large restaurateur company, designing branding, menus, and environmental design for restaurants and sports venues around the country. Afterward, I moved into the agency world working as an Art Director for Walton Isaacson, a marketing and brand-building agency. While there, I designed for national and local-based clients.
As the Lead Designer at Zing How Design, I was working on various projects that mostly focused on influencer kit designs. Working directly with clients such as Cover Girl, Pepperidge Farm, Mattel, and many others. My main focus was working with industrial designers to create the box designs and all the graphics for the boxes then seeing them through the print process.
All of my experiences have given me an opportunity to design logos, brochures, advertisements, annual reports, invitations, packaging, environmental graphics, web design, and books. I love the variety and new challenges in design work. Working in different styles and testing myself to produce the best possible design is the most rewarding part of the graphic design field.